With 45.3 points out of 100, Otto Group is the seventh best performing company. Most points were obtained in policy and uptake. The group is still starting the journey in traceability of cotton. In order to reduce the negative impacts of cotton, Otto Group focuses on organic cotton and Cotton made in Africa Initiative (CmiA). The Otto Group is member of Textile Exchange and the ‘Biodiversity in Good Company’ initiative.
Otto Group scores relatively high in the area of policy. There is still room to improve the corporate policy on cotton cultivation. Company statements show the group to be very aware that environmental impacts and social risks are greatest in the first stage of the value chain. However, in its CSR report 2015, the group also claims it is unable to implement a strategy to reduce these risks due to limited influence over its suppliers. To address HPPs use, water issues and biodiversity issues within cotton cultivation, Otto Group relies on its CmiA membership. The group developed a Textile Strategy in 2012 and has a target achievement of 100% more sustainable cotton by 2020 for textiles and products of own and licensed brands.
The group sourced 27% CmiA and Organic cotton in 2015. In 2016 this number rose to 49%. The absolute volume of sustainable cotton sourced amounted to 16.552 MT in this year.
Although Otto Group is one of the only companies that report the absolute volume of all cotton lint used annually. However, they do not indicate the countries of origin. The company does not provide information on its suppliers (finished product, fabric manufacturers, yarn spinners).